Saral – Restaurant Management System is a comprehensive hospitality software solution targeted at restaurants and hotels in Nepal and beyond. It offers modules such as table & room orders, bookings & reservations, mobile ordering, advanced inventory, CRM, and detailed reports — all designed to streamline operations and elevate guest experienc
Problem
The challenge with Saral’s social‑media representation was two‑fold: first, the complexity of the system (many features, many modules) made it hard to communicate a clear, single message. And second, the brand needed to appear modern and tech‑savvy while remaining approachable to practitioners in the hospitality space (who may be less tech‑inclined). Therefore, the social‑media design needed to simplify the message, highlight key benefits at a glance, and visually reflect both “smart/advanced management” and “friendly/usable solution”.
Outcome
By crafting a clean, vibrant social‑media design campaign, the Saral brand was able to present its value‑proposition more succinctly across platforms, improving brand clarity and user engagement. The refreshed visuals helped raise awareness of the RMS’s modern interface and streamlined features, which supported user inquiries, demo‑requests, and overall lead‑generation for restaurants looking for tech solutions. The social media assets strengthened Saral’s positioning as a professional, yet accessible RMS tailored to hospitality businesses.